Client
CareValue Health is a leading healthcare services provider, specializing in patient care,
wellness programs, medical advocacy, telemedicine, and innovative tech solutions,
including VR healthcare experiences, e-pharmacy, and DiasporaCare subscription plans
connecting families abroad to quality healthcare in Nigeria.
Objective
To build CareValue Health’s digital presence, educate and engage audiences on healthcare
solutions, and drive interest in new products and services.
Approach
Developed a patient-centered, storytelling strategy that humanized healthcare while making
medical information accessible, engaging, and shareable. Balanced educational,
inspirational, and community-focused content across Instagram, TikTok, and LinkedIn.
Leveraged trends, hashtags, and repurposed event content to increase visibility and
engagement.
What I Did
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Created and managed content for Instagram, TikTok, and LinkedIn, including posts, reels,
carousels, and stories.
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Adapted TikTok trends and viral sounds into health-focused content to increase reach and
engagement.
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Used LinkedIn for B2B engagement, sharing industry insights, staff spotlights, and
updates on medical advocacy.
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Increased CareValue Health Instagram page followers to 2,000 in one month.
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Generated over 100 expressions of interest in the VR healthcare platform.
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Highlighted new offerings such as telemedicine services and e-pharmacy through strategic
social campaigns.
Achievements
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Grew Instagram to 2,000 followers in one month and boosted engagement by 15%.
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Increased TikTok views by 10%.
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Generated 100+ expressions of interest in the VR healthcare platform.
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Drove awareness and engagement for DiaporaCare, telemedicine, and e-pharmacy products.
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Launched and grew a second Instagram page for new product rollout.